CONTENT FOR EEMAGINE INTERNATIONAL SUMMIT

GITIKKA PRE-EMPTS THE SPECIAL ADDRESS - MEDIA, ENTERTAINMENT, SPORTS: THE NEW FRONTIERS

The audience wants more. They demand the evolved and the evocative. They demand the unseen and the unimagined. This monstrocity called- audience, is enjoying every minute of the media, entertainment and sports industry, serving them innovative content. I Like this quote by Charles F. Kettering, American Inventor, “There exist limitless opportunities in every industry. Where there is an open mind, there will always be a new frontier.” Are we standing at the edge of a new frontier? No, I think we are already home in Promised Land, beyond the new frontier. The business of media, the business of entertainment and the business sports are in a deep state of churn. Disruption is ensuring that those who change, adapt and realign will survive and those who do not, well, will be subject matter for has been glory-stories. In this whole Sagar Manthan, the audience is having a ball, sitting on the shore, fiddling with buttons and deciding destinies of mega stars and mega organizations. Media, Entertainment, Sports – The New Frontiers, is the subject at hand that Anurag Batra, Chairman & Managing Director, Business World Group is going to be exploring in the Special Address. Of all the things you think you may know of Anurag Batra, my sources have revealed some, we’re sure you’ve never quite heard of. His fetish for novelty socks may be one of them! His photographic memory could be another. In fact we are told that he knows most phone numbers by heart and it is rare that he ever forgets someone’s birthday. He also loves being mentored by youngsters, he calls it reverse mentoring. A man of humble beginnings, Anurag Batra has created for himself quite an empire in a short span of just over a decade. Please join me in welcoming Dr. Anurag Batra.



GITIKKA INTRODUCES SESSION ON THE BUSINESS OF SPORTS IN INDIA: IT’S TIME TO PLAY HU TU TU

Cricket is a regional game, utterly foreign even to most of Asia. In the United States and across large parts of Europe, Cricket is not a well-known sport. A World Cup soccer victory, or a rich haul of Olympic Golds are reasons to celebrate for them. Such competitions involve almost all nations of the world. But, Cricket battles are fought between a few nations. In India, Cricket is the cat who got the cream. Is India’s obsession with cricket preventing it from excelling in other sports. For a country of 1.3 billion people, being the champion of Cricket, limits us to the status of a regional player. Till now, India had remained a single-sport country. It is now thinking beyond cricket and creating a sports ecosystem that works for everyone in the value chain — federations, broadcasters and fans — said experts during a panel discussion at FICCI Frames in 2013. Is Virat Kohli going to be the only sports hero Indian women fantasize about or is Anup Kumar going to get lucky someday? For a country that calls Sachin Tendulkar, God, is exploring beyond the Cricket economy, even a possibility? I’d like to show some love to other Indian sports too, like Football, Hockey, Kho-Kho, Swimming, Boat Racing, Wrestling aur Kabbaadi, kabaddi, kabaddi? What are the challenges and the possible solutions to broad base these sporting events to give the desired return on investment? How can we arrive at a balanced sports economy? Syed Sultan Ahmed, Managing Director, EduMedia India Private Limited is moderating this session. And I promise you Syed, though everyone in this audience likes Cricket more than women, they will be tolerant of all views!