So, at ICWF, we are raising the bar to a whole new experiential level. We will practice what we preach! Every session will have live engagement, never seen before at conferences @ India. I am so blown at the innovative approach applied at conceptualizing this conference. Let’s begin!

The first session of ICWF focuses on : The nuances of architectural applications in set design. Set Design transforms a bare venue to a fantasy land ,it is like you are on a magic carpet ride! The lines from the song describe well the magic that set design can weave. To me, a set designer, an art director is someone who can: Show you the world, shining, shimmering, splendid, tell me, princess, now when did you last let your heart decide? Unbelievable sights, indescribable feelings, soaring, tumbling, freewheeling, through an endless diamond sky, I can open your eyes, take you wonder by wonder, over, sideways and under, on a magic carpet ride. A whole new world, a new fantastic point of view! Set designers are like the Alladins! They take the bride and groom on a magic carpet ride. One such magician who creates not just sets, but experiences thy name sets is Omung Kumar Bhandula. Giving architecture the prime position of the key element in an event installation is his special talent. He will take us through a talk on the same and then he will, right here, right now, transform in theory, the setting of this very ballroom. I would like to sing his glory, he is one of India’s leading Production Designers, an Art Designer and Director in the Indian film industry. The biopic on world champ boxer M.C. Mary Kom won the National Film Award for Best Popular Film Providing Wholesome Entertainment. The director was honoured at 62nd National Film Awards ceremony. His work as production designer and art director for Saawariya in 2007 & Black in 2005 are my absolute favourites. Omung, welcome to ICWF!



“The earth laughs in flowers.” Once said, Ralph Waldo Emerson. Flowers always make people happy and they are sunshine for the soul. After women, flowers are the most beautiful things God has created. At ICWF we have for you, our delegates, flower power, by the best! The maestro of the art of Flora, Tomas De Bruyne, Belgian floral installation creator, is here! A perfectionist, he realizes floral installations worldwide. He visualizes the mystery of beauty & makes it tangible. In the projects that he helps bloom, he creates for every wish, a matching flower arrangement created from a dialogue between customer and himself. It is not about the commerce & volume of floral decoration, it is about the artistry of flowers becoming one with the scenography of the event. "To live one's life being surrounded by sheer beauty is a true privilege!" says Tomas. Tomas, On behalf of ICWF, I welcome you my India, the land of Champa, Chameli, Gainda & Nargis! The part I am looking forward to most is when Tomas will create an installation right here, the artist at work, and all of us watching the birth of a Tomas De Bruyne installation ! Did’nt I say, this year ICWF is all experiential!